Sensationalism is not a new term for the media world and is a successful tool to grab eyeballs of audience and garner likes. A CSR portal that ran a so-called investigative operation against Fiinovation and published a story in their recent posts is a true example of bogus reporting. Innovative Financial Advisors Pvt. Ltd (Fiinovation), is a leading CSR consultancy operating in multiple disciplines of social development sector with emphasis on CSR and Sustainability. The organisation has grown phenomenally and has carved a niche for itself in the CSR domain/sector.